WETESO
MVIMG_20171108_120644.jpg

About

Passion. Expertise. Drive.

History

Asia Hall and Natalie Concors met after constant referrals within the Orlando entrepreneurial community. Both working on their individual ventures, Asia with Neon Cowboys and Natalie with Little Light Lab. They found that together their individual fields complemented each other’s in surprising, and what turned out to be inseparable, ways. Technology was changing the arts and vice versa. This made them eager to cultivate their own practice, one that would effectively intersect their expertise with their respective interests. They believe that what inspires a product and what makes a creative business thrive is the passion that drives it. Choosing to specialize in this field means that they are completely devoted and will collaborate as if it were their own. That is the energy that sets them apart.

WETESO opened for business in 2016. Since then, they've facilitated the market success of research groups like the University of Central Florida with their Chromativ Fabric and established partnerships with innovative military organizations like MD5 and Sofwerx. Looking to the future Asia & Natalie are on their way to revolutionize the wearable tech industry by partnering with entreprenuers and industry leaders like you to bring the most innovative products to market. 

 

Get in touch

We at WETESO know that finding the right team to represent you is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

Book an appointment ▸

 
 
14800079_10207293269354318_380062371_o.jpg

FOUNDER

Asia Hall

Los Angeles born & raised, Asia graduated from Westmont in Santa Barbara with a Bachelor’s degree in Computer Science and Art. During college, she started her first international clothing brand, Once Youth, with her younger brother. After graduation she landed QA Analyst II at Electronic Arts for their mobile game division. She is now the CEO of Neon Cowboys, a wearable tech brand who sells her patent pending illuminated cowboy hats that glow in the dark like neon signs. Asia has a lot to share with the world as she continues to create bringing life, joy, and fun to her companies and those around her. 

 

Education

WESTMONT COLLEGE
B.A., Computer Science & Art

Career

• QA Analyst II, Electronic Arts •CEO, Neon Cowboys
•CEO, Once Youth

Activities & Affiliations

• AFFOA Member & Grant Awardee
• MD5 Sofwerx Hackathon Challenge Winner
•VentureScaleUp Accelerator Graduate

Publications

•Vogue Magaine
•Orlando Business Journal
•Palm Springs Magazine
•Orange Appeal Magazine

 

 
 
NatalieConcors.jpg

FOUNDER

Natalie Concors

holds a bachelor’s degree in chemical engineering and a master’s degree in materials science from the University of California Santa Barbara. She began her career as a costume engineer for the Walt Disney Parks and Resorts where she designed and built costume pieces worn across the Disney Theme Parks. Following her time at Disney, Natalie took a position at a startup located on campus at the University of Central Florida where she used the company’s proprietary materials to develop functional textile coatings. Natalie’s interest in flexible electronics and wearable tech was first peaked in graduate school where she had the opportunity to complete a master’s project fabricating and characterizing organic field effect transistors (OFETs) with applications in flexible displays and wearable electronics. Seeing an opportunity with the growth in popularity of apparel items with integrated technology, Natalie decided to create Little Light Lab, her own brand of illuminated fashion accessories. 

Education

UNIVERSITY OF SANTA BARBARA, CALIFORNIA
B.S. Chemical Engineering
M.S. Material Science

Career

• Costume Materials Engineer, Walt Disney Parks & Resorts
•Textile Engineer, Plasmonics Inc.
•CEO, Bild-IT LLC
•CEO, Little Light Lab

Activities & Affiliations

• AFFOA Member & Grant Awardee
• MD5 Sofwerx Hackathon Challenge Winner
•StaterStudio Accelerator Graduate

Publications

•Advanced Engineering Materials, "Micropatterned Polymer Surfaces and Cellular Response of Dictyostelium"