History

Asia Hall and Natalie Concors met after constant referrals within the Orlando entrepreneurial community. Both working on their individual ventures, Asia with Neon Cowboys and Natalie with Little Light Lab. They found that together their individual fields complemented each other’s in surprising, and what turned out to be inseparable, ways. Technology was changing the arts and vice versa. This made them eager to cultivate their own practice, one that would effectively intersect their expertise with their respective interests. They believe that what inspires a product and what makes a creative business thrive is the passion that drives it. Choosing to specialize in this field means that they are completely devoted and will collaborate as if it were their own. That is the energy that sets them apart.

EMBEDDED opened for business in 2016. Since then, they've facilitated the market success of research groups like the University of Central Florida with their Chromativ Fabric and established partnerships with innovative military organizations like MD5 and Sofwerx. Looking to the future Asia & Natalie are on their way to revolutionize the wearable tech industry by partnering with entreprenuers and industry leaders like you to bring the most innovative products to market. 

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We at EMBEDDED know that finding the right team to represent you is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

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FOUNDER

Natalie Concors

holds a bachelor’s degree in chemical engineering and a master’s degree in materials science from the University of California Santa Barbara. She began her career as a costume engineer for the Walt Disney Parks and Resorts where she designed and built costume pieces worn across the Disney Theme Parks. Following her time at Disney, Natalie took a position at a startup located on campus at the University of Central Florida where she used the company’s proprietary materials to develop functional textile coatings. Natalie’s interest in flexible electronics and wearable tech was first peaked in graduate school where she had the opportunity to complete a master’s project fabricating and characterizing organic field effect transistors (OFETs) with applications in flexible displays and wearable electronics. Seeing an opportunity with the growth in popularity of apparel items with integrated technology, Natalie decided to create Little Light Lab, her own brand of illuminated fashion accessories.